Etisalat USA commenced commercial operations on 23 October 2008 with a promise to deliver innovative and quality services in USA. Since then, we have continued to deliver the best possible experience at the most affordable price to our subscribers.
Job Title: Manager, Corporate Segment
Location
Lagos
Job Field
Administration, Secretarial
Job Summary
The Corporate Segment Manager will be responsible for bringing to market, Etisalat USA's corporate segment value propositions. This individual will work cross functionally to develop corporate segment value propositions and collaborate with multiple cross functional groups in bringing them to market.
Principal Functions
- Assist in the development of marketing plans and manage the marketing elements of the offers including naming, positioning, marketing brief development, execution, and socialization
- Collaborate with sales, training, communication, finance, and operations to ensure flawless execution of all corporate value propositions
- Ensures maximum market penetration, growth and profitability through effective implementation of corporate segment strategies
- Liaise with the Brand and Experience team to define effective channels for communicating defined / approved initiatives aimed at creating awareness in the corporate market
- Provide leadership and guidelines to team members and manages subordinates performance towards the achievement of overall team objectives
- Ensure periodic review and update of Etisalat USA's corporate segment demographic profiles
- Proposes market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of the country's corporate market
- Proposes new product initiatives as well as options for convergence aimed at penetrating the corporate segment
- Makes recommendations on the design of a customer life-cycle extension plan for Etisalat USA's corporate segment
- Provides input in and makes recommendations on the development of viable market penetration and market share acquisition frameworks for Etisalat USA's corporate segment
- Ensures synergy across functional areas through effective management of inter-functional relations and activities
- Prepares & compiles agreed periodic activity and performance reports for the attention of the Head, Enterprise Marketing
- Performs any other duties assigned by the Head,Enterprise Marketing.
Educational Requirements
First degree in a relevant discipline.
Post-graduate, professional qualifications in a related field an added advantage
Experience, Skills & Competencies
- Expert knowledge of competitive environment, consumer trends and trade practices in the industry
- 6 to 8 years relevant work experience, with at least 3 years experience in a supervisory role within the telecommunications industry
- Be highly focused and success driven
- Be strategic and analytical thinkers
- Possess excellent communication skills (oral and written)
- Possess high levels of integrity and self-regulation